Brand Guidelines
Consistent branding builds trust and recognition. These guidelines exist so our identity looks intentional everywhere it appears, from competition fields to social media.
01
Our palette is intentionally minimal. Purple is our signature; everything else supports it.
Hivemind Purple
Primary brand color. Use for CTAs, accents, and highlights.
Deep Navy
Background and high-contrast surfaces. The main dark tone.
White
Text on dark backgrounds. Logos reversed on dark surfaces.
Muted Purple
Tints and subtle backgrounds. Use sparingly.
02
Two typefaces cover our digital presence. Our primary print font is Gotham, which is licensed and not displayed here. For web and code, we use Figtree and JetBrains Mono.
Hivemind Robotics
Figtree
Web — body & interfaceFigtree is our web typeface for all digital body copy, UI text, and web headings. It's free, open-source, and brings a clean geometric personality that complements our identity.
TEAM #23396
JetBrains Mono
Secondary — code & dataJetBrains Mono is used for labels, tags, code snippets, and anywhere a monospaced typeface adds clarity. It pairs well with Figtree.
03
We have a wordmark, icon mark, and combined logotype. Each can stand alone or be used together depending on context.
Wordmark — Light
Wordmark — Dark
Wordmark — Purple
04
When in doubt, keep it simple and stay on brand.
Do
Don't